Business Administration

Focus Point: Master

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The master programme Business Administration (Master BW) has been fundamentally reformed and offers the possibility to choose specialisations in various subject areas in the amount of 80 ECTS und thus customize the individual studies better to demands and personal career aspirations.    

In addition, students are familiarized with methods and instruments of business fields as well as related fields such as Business Law, Economic Sociology, Business IT, Economics and Statistics. Upon graduation the former students are able to solve management problems independently and apply acquired method skills to solve economic problems.

Furthermore, master programme students are prepared to extend their university education as part of a PhD degree course in a business administration or business law subject.

Master of Science

Kennzahl: 066 915

4 Semester / 120 ECTS Credits

Sprache: Deutsch und Englisch

KEIN Aufnahmeverfahren


Study Overview

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The first part of the Business Administration master programme is the introductory phase, in which the students can choose from business administrative and methodological subjects. Parallel to the introductory phase, other courses may already be attended.

During the intensification phase, the students can choose between majors (40 ECTS) and minors (20 ECTS), which means large or small specialisations, which are presented as course blocks of various subject areas. Students can either choose two majors (2 times 40 ECTS) or 1 major and 2 minors (40 ECTS + 2 times 20 ECTS).

Moreover, students must complete electives to the extent of 8 ECTS and may even have the possibility to receive credit to the maximum extent of 4 ECTS for internships.

At the end of the programme the students must complete the master thesis module. This includes writing the master thesis, a discussion course (Konversatorium) and the completion of the master’s exam.


By choosing majors and minors, students have the possibility to develop their scientific and professional profile individually and customize their study programme according to future career aspirations.

The significantly simplified admission criteria enables bachelor graduates of non-economic study programmes to be admitted to the master programme Business Administration. In addition, the prerequisites for courses have been canceled so that students can plan the progression of their studies independently.

Teacher's narrative ...

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"The Master BA’s structure is set up based on US university models and is unique in Europe.

To enable the students to organize their studies even more independently, majors, i.e. larger specialisations, and minors, i.e. smaller specializations, have been implemented. This way, courses can be customized according to personal preferences and future career aspirations concepts.

In addition, there’s the possibility to choose elective and receive credits for internships.

Because of the simplified prerequisites starting studies is possible in the winter and the summer semester."

Univ.-Prof. Dr. Michaela Schaffhauser-Linzatti - Director of Study Programme


The prerequisites for admission have been simplified significantly. The master programme Business Administration (Master BW) is now also accessible to bachelor graduates of other fields and other universities.

Aside from a bachelor degree, only business basics to the extent of 30 ECTS must be verified. Of these 30 ECTS at least 15 ECTS must be allocated to Business Administration, 3 ECTS to Mathematics, and 3 ECTS Statistics.

Students of the University of Vienna have the possibility to complete the following two  extension curricula during their studies and thus fulfil all necessary basics (aside from English) to be admitted to the Master BW automatically:

  • Business Administrative Principles (15 ECTS)
  • Business Administrative Methods (15 ECTS)

As the courses are held in English as well as German, proof of skills in both languages must be verified: level C1 for English and level C1 for German.

­⇒ Information about the application process.

After Graduation

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Graduates of the Master BW are able to take over managerial agendas or work as skilled specialists in business administrative departments (Marketing, Production, Logistics, Purchasing/Distribution, Accounting, Controlling, etc.). Furthermore, they master necessary skills to be self-employed as entrepreneurs or consultants.

The students are given a multitude of management and method competencies that enable problem-solving in various disciplines. Likewise the students are educated application-oriented to ensure that they are prepared for labor market conditions. Various soft skills acquired by group and team work within the graduates‘ study program compliment their profile.


In case of further questions regarding studies please contact:

Organizational questions concerning studies, please contact: